Factors Influencing Green Purchase Intention

DOI

10.2991/assehr.k.201209.161How to use a DOI?

Keywords

Green perceived value (GPV), Green Perceived Risk (GPR), Green Trust (GT), Green Purchase Intention (GPI)

Abstract

This research aims to examine whether 1) green perceived value and green perceived risk can influence green trust 2) green perceived value and green perceived risk can influence green purchase intention 3) green trust can influence green purchase intention 4) green trust mediates the effect on green perceived value anda green perceived risk on green purchase intention Sample was selected using convenience sampling method amounted to 150 respondents at Jakarta. Data was processed with structural equation modeling using SmartPLS.3.2.7 program. The results indicate green perceived value and green perceived risk have significant effect to predict green trust and green purchase intention, green trust have significant influence to predict green purchase intention, and green trust partially mediates the effect on green perceived value as well as green perceived risk on green purchase intention.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Keni Keni
AU  - Andreas Asali
AU  - Ai Ping Teoh
AU  - Rajendran Muthuveloo
PY  - 2020
DA  - 2020/12/12
TI  - Factors Influencing Green Purchase Intention
BT  - Proceedings of the 2nd Tarumanagara International Conference on the Applications of Social Sciences and Humanities (TICASH 2020)
PB  - Atlantis Press
SP  - 1015
EP  - 1022
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201209.161
DO  - 10.2991/assehr.k.201209.161
ID  - Keni2020
ER  -