Development Strategy of Cipondoh Lake Tourism Destination in Tangerang City, Banten Province

DOI

10.2991/978-94-6463-296-5_19How to use a DOI?

Keywords

Cipondoh Lake; SWOT Analysis; Tourist Destinations

Abstract

Tangerang City has outstanding tourist attractions, such as Cipondoh Lake, which serves as an alternative tourist destination that still needs to be developed. The aim of this research is to identify the appropriate development strategies in the Cipondoh Lake tourism area of Tangerang City. The research method used was a descriptive method that involved observation, interviews, and documentation. The data were analyzed using SWOT analysis by determining IFAS and EFAS, then determining SWOT matrices and SWOT diagrams. The results showed that the main strategy produced was the SO (strengths opportunities) strategy with the highest value of 3.55 in position I, which means that Cipondoh Lake's applied strategy supports an aggressive growth-oriented policy, by utilizing strengths and opportunities as optimally as possible. The SWOT analysis for the development of Cipondoh Lake tourism destination with the SO (strengths opportunities) strategy is as follows: (1) Combining natural beauty with artificial attractions and supporting facilities; (2) Ensuring good road conditions and availability of public transportation; (3) Providing government assistance in the form of adequate public transportation and funding to rejuvenate attraction objects.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Amrullah
AU  - Myrza Rahmanita
AU  - Rahmat Ingkadijaya
PY  - 2023
DA  - 2023/12/04
TI  - Development Strategy of Cipondoh Lake Tourism Destination in Tangerang City, Banten Province
BT  - Proceedings of the 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023)
PB  - Atlantis Press
SP  - 141
EP  - 148
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-296-5_19
DO  - 10.2991/978-94-6463-296-5_19
ID  - 2023
ER  -