Semiotics in Gastrodiplomacy of Nusa Gastronomi Restaurant in Jakarta, Indonesia

DOI

10.2991/978-94-6463-296-5_33How to use a DOI?

Keywords

Gastrodiplomacy; Traditional Culinary; Semiotics

Abstract

Diplomacy is one of a country’s strategies for conveying political messages between countries in regional and global areas. Indonesia is a country that has a variety of cultural resources, including a variety of traditional culinary delights. However, there is no research that explores semiotics in Indonesian culinary gastrodiplomacy. This study aims to explore the semiotic process in gastrodiplomacy carried out by Nusa Gastronomy Restaurant. Qualitative methods are used with Interpretative Phenomenology Analysis (IPA) in analyzing data obtained in the field. The findings of this study state that icons, index, and symbols in gastrodiplomacy carried out by Nusa Gastronomy Restaurant are a translation of traditional Indonesian culinary products into modern culinary products.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Saptarining Wulan
AU  - Arief F. Rachman
AU  - Doni Muhardiansyah
AU  - Alifatqul Maulana
PY  - 2023
DA  - 2023/12/04
TI  - Semiotics in Gastrodiplomacy of Nusa Gastronomi Restaurant in Jakarta, Indonesia
BT  - Proceedings of the 4th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2023)
PB  - Atlantis Press
SP  - 245
EP  - 251
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-296-5_33
DO  - 10.2991/978-94-6463-296-5_33
ID  - Wulan2023
ER  -