Website Quality Analysis as an Interactive Marketing Communication on Indonesia Halal Tourism Destination
- DOI
- 10.2991/aebmr.k.201212.072How to use a DOI?
- Keywords
- Halal tourism, Halal tourism website, Indonesia, Visit intent
- Abstract
This research aims to analyze the effectiveness of Indonesia halal tourism website as an interactive marketing communication media employed by the governmentto attract abroad/international moslem tourists. Another purpose of this research is to investigate whether tourist website quality affects abroad/international moslems’ intention to visit Indonesia. The research was conducted in qualitative approach of which data was gathered through focus group discussion (FGD) and online interview of 9 moslem informants. The assessment was based on literature research done by the researchers on 8 dimensions of halal tourism website. The result of this study revealed that Indonesia halal tourism website is perceived by the informants to still have many drawbacks and therefore can’t be yet declared as an ideal halal website. The finding contributes recommendation of more effective marketing communication to enhance halal tourism website quality to be more competitive.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Halim Kusuma Atmaja AU - Serli Wijaya AU - Michael Adiwijaya PY - 2020 DA - 2020/12/14 TI - Website Quality Analysis as an Interactive Marketing Communication on Indonesia Halal Tourism Destination BT - Proceedings of the 5th International Conference on Tourism, Economics, Accounting, Management and Social Science (TEAMS 2020) PB - Atlantis Press SP - 514 EP - 519 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.201212.072 DO - 10.2991/aebmr.k.201212.072 ID - Atmaja2020 ER -