4Ps Empirical Analysis on the Export of TRANSSION to Africa

DOI

10.2991/ssmi-19.2019.62How to use a DOI?

Keywords

4Ps analysis; TRANSSION; African market.

Abstract

From the perspective of 4Ps, this paper analyzes the reasons for the success of the TRANSSION company's export to the African market. It uses the method of combining theory with practice to analyze the voice phone in detail from 4Ps, including product, price, channel and promotion. With good localization strategy, targeted and differentiated marketing strategy for African market, the success of the company is possible. In a word, the characteristics of 4Ps marketing strategy of the company are: to use targeted products in line with the low price of the market, to use multiple channel strategies together, and to enrich effective promotion strategies.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Caifen Xiang
PY  - 2019/12
DA  - 2019/12
TI  - 4Ps Empirical Analysis on the Export of TRANSSION to Africa
BT  - Proceedings of the 2nd International Symposium on Social Science and Management Innovation (SSMI 2019)
PB  - Atlantis Press
SP  - 230
EP  - 234
SN  - 2352-5398
UR  - https://doi.org/10.2991/ssmi-19.2019.62
DO  - 10.2991/ssmi-19.2019.62
ID  - Xiang2019/12
ER  -