Customer Behavior Analysis in the Environment of "Internet+"

DOI

10.2991/ssmi-19.2019.59How to use a DOI?

Keywords

Internet+; customer value; customer classification; BP neural network.

Abstract

In the era of rapid development of Internet information technology, enterprises to achieve efficient management of customer behavior is the key to improving competitiveness. This paper innovatively combines customer behavior characteristics in the environment of "Internet+" and traditional customer behavior to build a customer classification indicator system based on customer value. From the three dimensions of customer characteristics in the environment of "Internet+", current value and potential value, there are fourteen secondary indicators, using BP neural network algorithm, combined with G company customer data to measure, the customers are divided into four categories from high to low customer value, and the effectiveness of the model is proved by simulation tests.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Litao Jiang
AU  - Hankun Ye
PY  - 2019/12
DA  - 2019/12
TI  - Customer Behavior Analysis in the Environment of "Internet+"
BT  - Proceedings of the 2nd International Symposium on Social Science and Management Innovation (SSMI 2019)
PB  - Atlantis Press
SP  - 211
EP  - 219
SN  - 2352-5398
UR  - https://doi.org/10.2991/ssmi-19.2019.59
DO  - 10.2991/ssmi-19.2019.59
ID  - Jiang2019/12
ER  -