Proceedings of the 2nd International Symposium on Social Science and Management Innovation (SSMI 2019)

Analysis on the Operation of College Students' Catering Projects -- Taking "Shell Mi Le Duo" as an Example

Authors
Shuai Liu, Xiaoyun Zhang, Jun Yan, Chunyan Tan
Corresponding Author
Xiaoyun Zhang
Available Online December 2019.
DOI
10.2991/ssmi-19.2019.36How to use a DOI?
Keywords
catering project; market analysis; marketing model.
Abstract

With the development of economy and society, more and more college students improve their comprehensive ability through self-employment. This article takes the university student entrepreneurship project” Shell Mi Le Duo” catering project management as an example to explore new ideas for college students' entrepreneurship. First of all, the background of the establishment of the” Shell Mi Le Duo” restaurant was analyzed. Secondly, market analysis was carried out from five aspects: market demand, target market, market prospects, product or service prospects and SWOT analysis. And the marketing model is elaborated from four aspects: product strategy, pricing strategy, location strategy and promotion strategy. Again, it is predicted the risks that the “Shell Mi Le Duo” catering project may face. Finally, this paper summarizes the operation of college students' catering projects.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2nd International Symposium on Social Science and Management Innovation (SSMI 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
December 2019
ISBN
978-94-6252-855-0
ISSN
2352-5398
DOI
10.2991/ssmi-19.2019.36How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Shuai Liu
AU  - Xiaoyun Zhang
AU  - Jun Yan
AU  - Chunyan Tan
PY  - 2019/12
DA  - 2019/12
TI  - Analysis on the Operation of College Students' Catering Projects -- Taking "Shell Mi Le Duo" as an Example
BT  - Proceedings of the 2nd International Symposium on Social Science and Management Innovation (SSMI 2019)
PB  - Atlantis Press
SP  - 75
EP  - 78
SN  - 2352-5398
UR  - https://doi.org/10.2991/ssmi-19.2019.36
DO  - 10.2991/ssmi-19.2019.36
ID  - Liu2019/12
ER  -