Dilemma and Breakthrough of Zhuang Brocade Culture Development in Guangxi in the Era of New Media

Yuhui He; Lu Lu; Bo Chen

doi:10.2991/978-2-38476-259-0_92

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Dilemma and Breakthrough of Zhuang Brocade Culture Development in Guangxi in the Era of New Media

Authors

Yuhui He¹, Lu Lu¹, Bo Chen²^{, *}

¹School of Public Administration and Media, Guilin University of Technology, Guilin, 541000, Guangxi, China

²Yiwu Research Institute of Fudan University, The Zhongfu Plaza Building 5, Chengbei Road, Yiwu, 322000, Zhejiang, China

^*Corresponding author. Email: judangjia@126.com

Corresponding Author

Bo Chen

Available Online 21 June 2024.

DOI: 10.2991/978-2-38476-259-0_92 How to use a DOI?
Keywords: Zhuang nationality brocade weaving skills; disruptive innovation; Intangible Cultural Heritage
Abstract: Zhuang Nationality Brocade Weaving Skills are considered one of the artistic treasures of China's ethnic minorities. They hold research value in the fields of artistic design, examination of national customs and culture, and enhancement of national spiritual and cultural heritage. However, since the reform and opening up, the protection and inheritance of these skills have faced difficulties due to the rapid changes in social ecology. In the new media era, the sales model of ‘channel is king’ has also impacted the survival environment to some extent. This paper focuses on subversive innovative thinking, specifically on the model, product content expression, and sales channels. The aim is to overcome the challenges faced by Guangxi Zhuang brocade culture development in the new media era.
Copyright: © 2024 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the 2024 3rd International Conference on Social Sciences and Humanities and Arts (SSHA 2024)
Series: Advances in Social Science, Education and Humanities Research
Publication Date: 21 June 2024
ISBN: 978-2-38476-259-0
ISSN: 2352-5398
DOI: 10.2991/978-2-38476-259-0_92 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Yuhui He
AU  - Lu Lu
AU  - Bo Chen
PY  - 2024
DA  - 2024/06/21
TI  - Dilemma and Breakthrough of Zhuang Brocade Culture Development in Guangxi in the Era of New Media
BT  - Proceedings of the 2024 3rd International Conference on Social Sciences and Humanities and Arts (SSHA 2024)
PB  - Atlantis Press
SP  - 894
EP  - 905
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-259-0_92
DO  - 10.2991/978-2-38476-259-0_92
ID  - He2024
ER  -

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