Proceedings of the 2023 2nd International Conference on Social Sciences and Humanities and Arts (SSHA 2023)

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The Innovative Path of National Style Virtual Costumes to Enhance the Influence of Chinese Civilization’s Communication Power

Authors
Ruoyan Wang1, *
1China-Korea Institute of New Media, Zhongnan University of Economics and Law, Wuhan, China
*Corresponding author. Email: film1902@126.com
Corresponding Author
Ruoyan Wang
Available Online 11 July 2023.
DOI
10.2991/978-2-38476-062-6_38How to use a DOI?
Keywords
National style virtual costume; Chinese civilization; Chinese elements; national style national trend
Abstract

With the popularity of the Chinese trend, Chinese elements have become an important object of visual expression in contemporary design cases. In this paper, we investigate the visual expression of Chinese elements in current design cases by “image tracing”, and explore the Chinese cultural genes in design cases from the visual expression of different cases; reveal the cultural phenomenon of Chinese elements in current design before and after the first year of the national trend. A total of seven research subjects were selected from two different types, including four outstanding domestic fashion brands Li Ning, Mark Fairwhale, Mi Fan, and Mustard Original, and three outstanding domestic cultural platforms Natural Creations, Mythical Return, and Qi Cheng Culture. A sample of twenty-nine series of cases is selected from seven research subjects, and the specific study seeks to cover a dynamic timeline and a range of Chinese elements involved in an image-tracking approach.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 2nd International Conference on Social Sciences and Humanities and Arts (SSHA 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
11 July 2023
ISBN
978-2-38476-062-6
ISSN
2352-5398
DOI
10.2991/978-2-38476-062-6_38How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ruoyan Wang
PY  - 2023
DA  - 2023/07/11
TI  - The Innovative Path of National Style Virtual Costumes to Enhance the Influence of Chinese Civilization’s Communication Power
BT  - Proceedings of the 2023 2nd International Conference on Social Sciences and Humanities and Arts (SSHA 2023)
PB  - Atlantis Press
SP  - 306
EP  - 312
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-062-6_38
DO  - 10.2991/978-2-38476-062-6_38
ID  - Wang2023
ER  -