Relation between Narcissism in College Students and Their Conspicuous Consumption
- 10.2991/assehr.k.220401.195How to use a DOI?
- Conspicuous consumption; Narcissism; Mediation effects; Luxury goods
Conspicuous consumption is constantly emerging because of the rapid economic growth. The demand for luxury goods is also increasing. The gen z age groups are the majority of luxury consumers in China. Conspicuous consumption as one of the core behaviors of the young people has become the hub of the relationship between the college students due to the narcissistic personality disorder. This study discussed the effect of narcissism on conspicuous consumption. In the current social context, conspicuous consumption culture of the current college students was generated due to the narcissism. Meanwhile, college students have produced a series of conspicuous consumption behaviors. Moreover, the mediating analysis revealed that the personal sense of power of a college student has a mediation effect of their conspicuous consumption. Narcissism could help college students get external value through the conspicuous consumption of luxury goods.
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Jianhou Dong PY - 2022 DA - 2022/04/08 TI - Relation between Narcissism in College Students and Their Conspicuous Consumption BT - Proceedings of the 2022 International Conference on Social Sciences and Humanities and Arts (SSHA 2022) PB - Atlantis Press SP - 1022 EP - 1025 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220401.195 DO - 10.2991/assehr.k.220401.195 ID - Dong2022 ER -