The Analysis of the Relationship between the User’s Preference and the Smartphone Design
These authors contributed equally to this work and should be considered co-third authors
- 10.2991/assehr.k.220401.193How to use a DOI?
- Product Design; Smartphones; User’s demand; Usability features
In contemporary society, there is a growing complexity to the consumer purchase paths of mobile electronics as the market of smartphones becomes increasingly saturated. When customers face various smartphone brands, many factors are considered. Thus, this research aims to explore the relationship between product design and customer preference. By analyzing two cases, this paper would indicate that the key to a successful smartphone model is to identify the customers’ demand at the design stage. On the other hand, such a conclusion also raises new problems for smartphone manufacturers. Indeed, a product that meets all customers’ needs will help the company acquire a higher market share. But from the perspective of the smartphone designers, many factors have to be considered before they design the new smartphone model since they are also responsible for making the most revenue possible for the company. Balancing the product’s profitability with the customer’s needs is the eternal challenge that manufacturing companies and smartphone designers face. For instance, how to reduce the marginal cost in production while providing customers with new products they would like to buy? This paper will analyze two successful customer-oriented smartphone companies, Oneplus and Apple, with The Five product levels mode. Most importantly, the knowledge gained from this paper intends to assist smartphone designers and manufacturing companies in producing a product that wins high market share by meeting customers’ expectations in features while gathering profit.
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Jinnan Chen AU - Yunqi Shen AU - Wenxi Yin AU - Zixuan Li PY - 2022 DA - 2022/04/08 TI - The Analysis of the Relationship between the User’s Preference and the Smartphone Design BT - Proceedings of the 2022 International Conference on Social Sciences and Humanities and Arts (SSHA 2022) PB - Atlantis Press SP - 1010 EP - 1017 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220401.193 DO - 10.2991/assehr.k.220401.193 ID - Chen2022 ER -