Development Analysis of Outdoor Sportswear Based on PEST Model

Taking “The North Face” as an Example

DOI

10.2991/assehr.k.220401.191How to use a DOI?

Keywords

Outdoor Sportswear; PEST; the north face

Abstract

Taking The North Face, a famous American outdoor brand, as an example, this paper analyses the political environment, economic environment, social environment and technical elements while applying PEST model in order to figure out a feasible way to integrate foreign outdoor sports brands into China’s local market. It is found that in the post epidemic era, supported by a series of national policies to encourage sports and fitness, the public’s attention to health has increased, and sportswear has ushered in a new round of development opportunities. The research shows that according to consumers’ preferences and needs, the localization expression of “National Fad” element is an effective way to maximize development advantages. Simplification and induction, reorganization and reconstruction, implying and perfection, conformity and fitness are frequently-used design methods to break through the homogenization design.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Yiqian Jiang
AU  - Yi Luo
AU  - Zeyang Peng
PY  - 2022
DA  - 2022/04/08
TI  - Development Analysis of Outdoor Sportswear Based on PEST Model
BT  - Proceedings of the 2022 International Conference on Social Sciences and Humanities and Arts (SSHA 2022)
PB  - Atlantis Press
SP  - 999
EP  - 1002
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220401.191
DO  - 10.2991/assehr.k.220401.191
ID  - Jiang2022
ER  -