Proceedings of the 2022 International Conference on Social Sciences and Humanities and Arts (SSHA 2022)

Community Inheritance and Promotion of Traditional Crafts-Taking Shanghai Fenglin Street as an Example

Authors
Qian Jiang1, a
1Department of Visual Communication, Sanda University, Shanghai, China
Corresponding Author
Qian Jiang
Available Online 8 April 2022.
DOI
10.2991/assehr.k.220401.032How to use a DOI?
Keywords
Shanghai paper-cut; community culture; brand building
Abstract

A good community culture is the cultural foundation of a city. As an important part of the cultural heritage, traditional craftsmanship reflects cultural characteristics, and the cultural strength behind it can deepen cohesion. Taking Fenglin Road Street in Shanghai as an example, this paper analyzes how to use traditional craftsmanship to build a lasting community cultural brand, and provides new ideas for promoting the effective dissemination of traditional craftsmanship.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 2022 International Conference on Social Sciences and Humanities and Arts (SSHA 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
8 April 2022
ISBN
10.2991/assehr.k.220401.032
ISSN
2352-5398
DOI
10.2991/assehr.k.220401.032How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

TY  - CONF
AU  - Qian Jiang
PY  - 2022
DA  - 2022/04/08
TI  - Community Inheritance and Promotion of Traditional Crafts-Taking Shanghai Fenglin Street as an Example
BT  - Proceedings of the 2022 International Conference on Social Sciences and Humanities and Arts (SSHA 2022)
PB  - Atlantis Press
SP  - 155
EP  - 158
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220401.032
DO  - 10.2991/assehr.k.220401.032
ID  - Jiang2022
ER  -