On Cross - culture Management of Enterprises

DOI

10.2991/sser-18.2018.139How to use a DOI?

Keywords

Cross-cultural management; Corporate culture; Strategy research

Abstract

At present, with the deepening economic globalization and cultural diversification, the world has been moving toward a direction that is more open, inclusive, balanced and win-win strategy. The "One Belt, One Road" strategy has provided significant opportunities and challenges for multinational corporations to "go global". However, in the course of their development, multinational corporations inevitably need to face the pains caused by differences in foreign cultures and conflicts. To solve problems of cross-cultural management and cultural integration is important for the enhancement of the soft power of corporate culture and the long-term development of enterprises. Based on the concept analysis, case analysis, opportunity challenge and strategy exploration of cross-cultural management of enterprises, this paper puts forward the coping strategies of multinational corporations management, which provides advice for multinational corporations carrying out effective and reasonable cross-culture management.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaorong Li
AU  - Qing Zhang
PY  - 2018/05
DA  - 2018/05
TI  - On Cross - culture Management of Enterprises
BT  - Proceedings of the 2018 8th International Conference on Social science and Education Research (SSER 2018)
PB  - Atlantis Press
SP  - 660
EP  - 664
SN  - 2352-5398
UR  - https://doi.org/10.2991/sser-18.2018.139
DO  - 10.2991/sser-18.2018.139
ID  - Li2018/05
ER  -