Discussion on the Training Mode of Modern Marketing Talents

DOI

10.2991/sser-18.2018.114How to use a DOI?

Keywords

Marketing; Talent training; Model; Compound marketing elite

Abstract

Marketing is an important economic means for enterprises to improve their economic efficiency and gain market competitiveness. In recent years, it has attracted more and more attention from enterprises. Nowadays, how to cultivate marketing talents to meet the requirements of enterprise development has become a common consensus among enterprises. On the basis of interpreting the history of marketing personnel training mode, this paper will briefly discuss the current situation of marketing personnel training mode and try to explore its way out, aiming at providing a positive role for the training of marketing talents and for the better and faster development of the enterprises.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Fengying Zhang
AU  - Yu Lin
PY  - 2018/05
DA  - 2018/05
TI  - Discussion on the Training Mode of Modern Marketing Talents
BT  - Proceedings of the 2018 8th International Conference on Social science and Education Research (SSER 2018)
PB  - Atlantis Press
SP  - 545
EP  - 547
SN  - 2352-5398
UR  - https://doi.org/10.2991/sser-18.2018.114
DO  - 10.2991/sser-18.2018.114
ID  - Zhang2018/05
ER  -