Strategic Research on the Fusion of Fashion Industry and New Media Industry in Wenzhou

DOI

10.2991/ssehr-17.2018.152How to use a DOI?

Keywords

Wenzhou. Fashion Industry.New Media.Fusion

Abstract

The fusion products of fashion industry and new media industry mainly include fashion blog and other fashion social media such as shopping website, online community, big data, e-commerce, electronic magazine, information website, fashion video website and so on. These new business products represent the fusion of the two industries. And they have gradually changed the consumption habits of people, enriched the diversity of fashion products and satisfied spiritual and cultural needs of the masses. What's more, these new products also have influence on the production mode of fashion enterprises and they have enhanced the productivity and organizational structure effectively through optimizing design, manufacturing and sale processes.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Dejia Zhang
PY  - 2018/02
DA  - 2018/02
TI  - Strategic Research on the Fusion of Fashion Industry and New Media Industry in Wenzhou
BT  - Proceedings of the 6th International Conference on Social Science, Education and Humanities Research (SSEHR 2017)
PB  - Atlantis Press
SP  - 702
EP  - 705
SN  - 2352-5398
UR  - https://doi.org/10.2991/ssehr-17.2018.152
DO  - 10.2991/ssehr-17.2018.152
ID  - Zhang2018/02
ER  -