Proceedings of 2016 5th International Conference on Social Science, Education and Humanities Research

Research on the Role of Customer Relationship Management in the Marketing

Authors
CHanghong Sun
Corresponding Author
CHanghong Sun
Available Online July 2016.
DOI
10.2991/ssehr-16.2016.204How to use a DOI?
Keywords
Customer Relationship Management, Marketing, Function, Marketing Strategy
Abstract

Customer relationship management has a strategic significance for the development of enterprises, therefore, many enterprises begin to pay attention to the role of customer relationship management in marketing process, which is very helpful to enhance the core competitiveness of enterprises. Based on the author's work experience for many years, this paper first explains the connotation of customer relationship management, then puts forward the role of customer relationship management in marketing management, and finally puts forward the marketing strategies based on customer relationship management.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of 2016 5th International Conference on Social Science, Education and Humanities Research
Series
Advances in Social Science, Education and Humanities Research
Publication Date
July 2016
ISBN
978-94-6252-207-7
ISSN
2352-5398
DOI
10.2991/ssehr-16.2016.204How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - CHanghong Sun
PY  - 2016/07
DA  - 2016/07
TI  - Research on the Role of Customer Relationship Management in the Marketing
BT  - Proceedings of 2016 5th International Conference on Social Science, Education and Humanities Research
PB  - Atlantis Press
SP  - 960
EP  - 963
SN  - 2352-5398
UR  - https://doi.org/10.2991/ssehr-16.2016.204
DO  - 10.2991/ssehr-16.2016.204
ID  - Sun2016/07
ER  -