Research on the Marketing Strategy of Real Estate in Chongqing Under the New Situation
Available Online 1 August 2020.
- https://doi.org/10.2991/assehr.k.200801.055How to use a DOI?
- new situation, Chongqing, real estate, marketing
- From January to February in 2020, the outbreak of the new coronavirus shut down the sales offices of real estate enterprises, and brought the sales performance of real estate enterprises to a low ebb. Typical data such as development investment, new housing construction area, sales situation and funds available dropped significantly. Faced with the new situation, the capital chain of real estate development enterprises is strongly impacted, the sales performance is seriously lagging behind, and the funds withdrawal is difficult. Through questionnaire surveys and big data analysis, real estate development enterprises should act according to how things proceed, increase the penetration of pricing strategies for big promotion, seize online marketing platforms for diversified sales, adopt 4R marketing mode to carry out circle marketing for special groups, increase the planning and research and development of the real estate commodity quality, return to special groups and get quick withdrawal of funds.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Kefeng Li PY - 2020 DA - 2020/08/01 TI - Research on the Marketing Strategy of Real Estate in Chongqing Under the New Situation BT - Proceedings of the 2020 International Conference on Social Science, Economics and Education Research (SSEER 2020) PB - Atlantis Press SP - 229 EP - 232 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.200801.055 DO - https://doi.org/10.2991/assehr.k.200801.055 ID - Li2020 ER -