The Deep Integration of Modern Sports and Media Promoting Sound Development

DOI

10.2991/assehr.k.210121.186How to use a DOI?

Keywords

Sports, Media, Deep integration, Sound development

Abstract

In modern society, the sports and media both have the common market and are more and more closely combined. The sports and media influence and depend on each other, thus giving birth to the sports media industry. Through the analysis of the functional characteristics and internal relations between modern sports and media, this paper discusses the essential of sports and media, the effect of media on sports development and the positive influence of sports on media. It is believed that strengthening mutual symbiosis plays a positive role in the deep integration of sports and media, promoting the benign development of sports media industry.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xueyan Zhang
PY  - 2021
DA  - 2021/01/23
TI  - The Deep Integration of Modern Sports and Media Promoting Sound Development
BT  - Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020)
PB  - Atlantis Press
SP  - 958
EP  - 961
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210121.186
DO  - 10.2991/assehr.k.210121.186
ID  - Zhang2021
ER  -