Research on Product Strategy of Xinhua Insurance Sichuan Branch

DOI

10.2991/sschd-19.2019.91How to use a DOI?

Keywords

Xinhua Insurance, Analysis of the situation, Product strategy.

Abstract

Based on the Sichuan branch of Xinhua insurance product strategy as the research object, analysis of possible opportunities and threats, and put forward the problems existing in the Sichuan branch of Xinhua insurance product strategy and to a certain extent, improve and optimize the company's product marketing process, and put forward reasonable Suggestions to the company's product strategy.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Qinxue He
PY  - 2019/12
DA  - 2019/12
TI  - Research on Product Strategy of Xinhua Insurance Sichuan Branch
BT  - Proceedings of the 5th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2019)
PB  - Atlantis Press
SP  - 425
EP  - 427
SN  - 2352-5398
UR  - https://doi.org/10.2991/sschd-19.2019.91
DO  - 10.2991/sschd-19.2019.91
ID  - He2019/12
ER  -