Proceedings of the 4th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2018)

Research on Marketing Strategy Innovation of Provincial Performing Arts Group

Authors
Jin LONG, Run-De LU
Corresponding Author
Run-De LU
Available Online January 2019.
DOI
10.2991/sschd-18.2019.76How to use a DOI?
Keywords
Provincial Performing Arts Group, Marketing Strategy.
Abstract

By analyzing the current marketing situation of provincial performing arts group, this paper summarizes the existing problems in the marketing process and explores the causes of the problems. Aiming at providing reference for the formulation of marketing strategy of provincial performing arts group in the future, the paper expounds the principle structure and networking characteristics, and innovates the marketing strategy of provincial performing arts group.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 4th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
January 2019
ISBN
978-94-6252-659-4
ISSN
2352-5398
DOI
10.2991/sschd-18.2019.76How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Jin LONG
AU  - Run-De LU
PY  - 2019/01
DA  - 2019/01
TI  - Research on Marketing Strategy Innovation of Provincial Performing Arts Group
BT  - Proceedings of the 4th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2018)
PB  - Atlantis Press
SP  - 417
EP  - 421
SN  - 2352-5398
UR  - https://doi.org/10.2991/sschd-18.2019.76
DO  - 10.2991/sschd-18.2019.76
ID  - LONG2019/01
ER  -