Proceedings of the Social Sciences, Humanities and Education Conference (SoSHEC 2019)

Soap Opera Actors’ Social Climbing in the Digital Media: A Study of Digital Traces in Social Media

Authors
Ali Mustofa
Corresponding Author
Ali Mustofa
Available Online December 2019.
DOI
10.2991/soshec-19.2019.21How to use a DOI?
Keywords
social climbing; social media; social ladder; symbolic violence; digital trace; capital
Abstract

This paper discusses social climbing which is regarded as an attempt as self and public branding to gain attention and recognition in social media. This activity is the behavior of actors in getting social capital. By using Bordieu’s critical discourse analysis, this paper aims at describing several links between social-climbing, mobility, and branding in an effort to strengthen the identity of cultural actors. Two of the cases discussed are instances of ‘salted fish’ by Galih Ginanjar and the public branding which is done by his wife, Barbie Kumalasarie in Indonesian social media. The discussion reveals that Galih Ginanjar and Barbie Kumalasarie could be said to have done social-climbing to increase their popularity as celebrities who had not been much involved in their artistic world. Their efforts to raise status through social-climbing actions have drawn criticisms and insults. The controversy they made is precisely considered as their capitals in terms of Bordieu’s perspective. Thus, social-climbing can be considered as an instance of self-branding in relation to social mobility in the disruptive world of the digital age.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the Social Sciences, Humanities and Education Conference (SoSHEC 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
December 2019
ISBN
978-94-6252-862-8
ISSN
2352-5398
DOI
10.2991/soshec-19.2019.21How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Ali Mustofa
PY  - 2019/12
DA  - 2019/12
TI  - Soap Opera Actors’ Social Climbing in the Digital Media: A Study of Digital Traces in Social Media
BT  - Proceedings of the Social Sciences, Humanities and  Education Conference (SoSHEC 2019)
PB  - Atlantis Press
SP  - 245
EP  - 250
SN  - 2352-5398
UR  - https://doi.org/10.2991/soshec-19.2019.21
DO  - 10.2991/soshec-19.2019.21
ID  - Mustofa2019/12
ER  -