Intercultural Communication in Negotiation

A Phenomenological Study on The Use of Sundanese Regional Language in The Process of Banking Business Negotiations for FOs at Bank BTN

DOI

10.2991/assehr.k.210617.010How to use a DOI?

Keywords

interculturar communication, negotiation, bank, language

Abstract

A range of studies has examined how intercultural communication is in the negotiation process. Yet, no study to date has considered what happens when the negotiation cultural elements, namely the language, especially the Sundanese regional language which is in the realm of banking negotiations. Through a qualitative method with a phenomenological approach, it is described what an FO understands in his awareness and experience, it is found that the tendency to use Sundanese in the negotiation process as a form of an effort to get the emotional side of customers even though only uses simple language to attract attention, there are efforts to learn Sundanese to be able to understand what is conveyed by customers. Intercultural communication competence is deemed necessary as an adaptation process with interlocutors at least for social language to break the ice and reduce misunderstanding in the negotiation process.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Nurika Desy Marlinton
AU  - Anne Maryani
AU  - O Hasbiansyah
PY  - 2021
DA  - 2021/06/19
TI  - Intercultural Communication in Negotiation
BT  - Proceedings of the Social and Humanities Research Symposium (SORES 2020)
PB  - Atlantis Press
SP  - 41
EP  - 44
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210617.010
DO  - 10.2991/assehr.k.210617.010
ID  - Marlinton2021
ER  -