Political PR Management in Government Press Conference

DOI

10.2991/assehr.k.210617.011How to use a DOI?

Keywords

public relations politics, government public relations, social construction

Abstract

Government public relations institutions in the regions are required to carry out the function of information to the public as well as the interests of the political image of institutions and regional heads. This process is then referred to as Political PR. This study aims to determine the political PR work process carried out by the West Java Provincial Government Public Relations in a press conference program called “Jabar Punya Informasi” (JAPRI). Not only the process that occurs internally in West Java Public Relations, but also the dialectics of journalism which occurred in the mass media as participants. Through qualitative methods, case study approaches, and constructivist paradigms, this research was conducted with data collection techniques in the form of in-depth interviews with West Java Public Relations Structural Officials and journalists participating in the JAPRI Program. The results were obtained that West Java Public Relations manages the JAPRI program which is the result of direct instruction from the Governor of West Java in the hope of being able to answer negative news in the community as well as a venue for publishing the governor’s political promises. The social construction process is decorated with a number of media relations penetration in the hope that information can be distributed to the public. But the process of social media construction as a participant is still ongoing. So the reduction of information from what journalists receive from the JAPRI program cannot be denied. This result shows that information received by the public is the result of information reduction from government public relations institutions and mass media institutions.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Satrya Lasmana K
AU  - Nila Nurlimah
AU  - Yenni Yuniati
PY  - 2021
DA  - 2021/06/19
TI  - Political PR Management in Government Press Conference
BT  - Proceedings of the Social and Humanities Research Symposium (SORES 2020)
PB  - Atlantis Press
SP  - 45
EP  - 51
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210617.011
DO  - 10.2991/assehr.k.210617.011
ID  - LasmanaK2021
ER  -