The Hooked Model as Communication Strategy of “Kembaliin” App as an Information Media for Handling Lost and Found

DOI

10.2991/assehr.k.200225.044How to use a DOI?

Keywords

communication strategy, mobile application, lost and found items

Abstract

“Kembaliin” is a mobile application specifically designed to assist urban communities in solving problems of lost and found items in public places online. The design model of application functions as an intermediary media and liaison in facilitating the need for information exchange between the lost (victim) and the party that finds the scattered objects (the helper). The purpose of this study is to apply the Hooked Model as a communication strategy to build users habit. This research uses a descriptive method with qualitative approach. This study describes the practice of communication strategies consisting of three main essences, namely implementation strategies, support strategies, and integration strategies that will frame the practice of communication strategies with several quality standards. The results of this study is the Hook Model Canvas of “Kembaliin” mobile apps.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Aria Ar Razi
AU  - Raditya Pratama Putra
PY  - 2020
DA  - 2020/03/03
TI  - The Hooked Model as Communication Strategy of “Kembaliin” App as an Information Media for Handling Lost and Found
BT  - Proceedings of the 2nd Social and Humaniora Research Symposium (SoRes 2019)
PB  - Atlantis Press
SP  - 214
EP  - 218
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200225.044
DO  - 10.2991/assehr.k.200225.044
ID  - Razi2020
ER  -