Proceedings of the Social and Humaniora Research Symposium (SoRes 2018)

The Analysis of Private University Service Quality and Image

Authors
Nurrahmawati Nurrahmawati, Tresna Wiwitan, M. E. Fuady
Corresponding Author
Nurrahmawati Nurrahmawati
Available Online March 2019.
DOI
10.2991/sores-18.2019.26How to use a DOI?
Keywords
service quality; image; private universities
Abstract

One of the important college aspects is service, where colleges are expected to be able to provide the best service for the public. Private Universities must improve various qualities and academic and non-academic components. This aspect can be reflected in 'how private universities provide their services to stakeholders?' Research was carried out on "The Influence of Service Quality on Institutional Image". The purpose of study is to investigate the service quality in tangible, reliability, responsiveness, assurance, and empathy on the private university image. The research use survey explanatory study method, research object of the New Student Admission Section (NSE) of Gunadarma University, Bandung Islamic University, and Cirebon Muhammadyah University. Statistic formula use Pearsons r and SPSS V.21. The theory used is that of service quality and the model of image. From this study there is influence of service quality in the aspects of tangible, reliability, responsiveness, assurance, and empathy tangible, reliability, responsiveness, assurance, and empathy that is significant enough on the institutional image, especially empathy factor in service enrollment have strong effect towards an institution’s image.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the Social and Humaniora Research Symposium (SoRes 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
March 2019
ISBN
978-94-6252-693-8
ISSN
2352-5398
DOI
10.2991/sores-18.2019.26How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Nurrahmawati Nurrahmawati
AU  - Tresna Wiwitan
AU  - M. E. Fuady
PY  - 2019/03
DA  - 2019/03
TI  - The Analysis of Private University Service Quality and Image
BT  - Proceedings of the Social and Humaniora Research Symposium (SoRes 2018)
PB  - Atlantis Press
SP  - 114
EP  - 118
SN  - 2352-5398
UR  - https://doi.org/10.2991/sores-18.2019.26
DO  - 10.2991/sores-18.2019.26
ID  - Nurrahmawati2019/03
ER  -