Research on the Flipped Classroom Mode: Take “the Customer Relationship Management” Course for Example

DOI

10.2991/snce-18.2018.75How to use a DOI?

Keywords

Customer Relationship Management; Teaching Reform; Flipped Class

Abstract

Customer relationship management (CRM) is a newly emerging course which combination of practice and theory. It is particularly important to adopt suitable teaching methods to obtain satisfactory teaching results. As a new teaching mode, flipped classroom overturns the traditional teaching process and explores a new path for the reform of the customer relationship management teaching mode. This article starts with the introduction of the teaching of customer relationship management and the connotation and function of turning over the classroom. The article analyzes the problems existing in the teaching practice of customer relationship management in the flipped classroom, explores its root causes and puts forward reasonable countermeasures according to the actual situation.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jun Ke
PY  - 2018/05
DA  - 2018/05
TI  - Research on the Flipped Classroom Mode: Take “the Customer Relationship Management” Course for Example
BT  - Proceedings of the 8th International Conference on Social Network, Communication and Education (SNCE 2018)
PB  - Atlantis Press
SP  - 373
EP  - 375
SN  - 2352-538X
UR  - https://doi.org/10.2991/snce-18.2018.75
DO  - 10.2991/snce-18.2018.75
ID  - Ke2018/05
ER  -