Proceedings of the 2017 7th International Conference on Social Network, Communication and Education (SNCE 2017)

Research on Customer Satisfaction Evaluation in Mobile Phones Industry

Authors
Cai Huali, Liu Bisong
Corresponding Author
Cai Huali
Available Online July 2017.
DOI
10.2991/snce-17.2017.12How to use a DOI?
Keywords
Mobile phones; Evaluation; Customer satisfaction
Abstract

This paper, by using Chinese customer satisfaction index evaluation model, conducted research on the evaluation of customers' satisfaction towards mobile phones enterprises and presented the customer satisfaction evaluation results for six enterprises with higher market occupation. The evaluation results indicate that Huawei ranks top with highest customer satisfaction with 78.87 points, followed by Apple and Oppo, and Samsung is listed in the last place with 71.99 points. Also, the paper made an analysis of major evaluation indexes.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

Volume Title
Proceedings of the 2017 7th International Conference on Social Network, Communication and Education (SNCE 2017)
Series
Advances in Computer Science Research
Publication Date
July 2017
ISBN
978-94-6252-386-9
ISSN
2352-538X
DOI
10.2991/snce-17.2017.12How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Cai Huali
AU  - Liu Bisong
PY  - 2017/07
DA  - 2017/07
TI  - Research on Customer Satisfaction Evaluation in Mobile Phones Industry
BT  - Proceedings of the 2017 7th International Conference on Social Network, Communication and Education (SNCE 2017)
PB  - Atlantis Press
SP  - 57
EP  - 60
SN  - 2352-538X
UR  - https://doi.org/10.2991/snce-17.2017.12
DO  - 10.2991/snce-17.2017.12
ID  - Huali2017/07
ER  -