Implementation of Web-Based Customer Relationship Management at PT. Kimia Farma Trading and Distribution Palembang

DOI

10.2991/aisr.k.200424.104How to use a DOI?

Keywords

pharmaceutical company, Customer Relationship Management, website

Abstract

PT. Kimia Farma Trading and Distribution is a company engaged in the trading and distribution of pharmaceutical products. This research uses the Customer Relationship Management (CRM) method as an effort to get new customers, increase relationships and maintain customer loyalty. The system development method used in this research is the Framework for the Application of System Thinking (FAST) method. The final result of this research is Kimia Farma’s product sales website with features that support CRM.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - ADAWIYAH
AU  - Mira AFRINA
PY  - 2020
DA  - 2020/05/06
TI  - Implementation of Web-Based Customer Relationship Management at PT. Kimia Farma Trading and Distribution Palembang
BT  - Proceedings of the Sriwijaya International Conference on Information Technology and Its Applications (SICONIAN 2019)
PB  - Atlantis Press
SP  - 688
EP  - 690
SN  - 1951-6851
UR  - https://doi.org/10.2991/aisr.k.200424.104
DO  - 10.2991/aisr.k.200424.104
ID  - 2020
ER  -