Crowdsourcing as a modern management technology used by government, business and society in the context of new industrialization

DOI

10.2991/sicni-18.2019.67How to use a DOI?

Keywords

crowdsourcing; new industrialization; management technoligy; new economy; interaction; government; intangible assets

Abstract

The purpose of the paper is to analyze the crowdsourcing platforms in Russia as a part of new economy resulting from new industrialization processes. One of the indicators of new industrialization is a widespread adoption of electronic technologies. Crowdsourcing is considered to be one of the most effective technologies in the new economy. In this study, crowdsourcing is regarded as a management technology applied by government, business and society to achieve their goals by attracting intangible assets. Each subject applies this technology according to its interests in its own specific way. The crowdsourcing platforms’ success depends on their usability and interactive tools including feedback opportunities, advanced service, technical support, online help, social media presence. The most significant crowdsourcing platforms were selected and analyzed. The quantitative and qualitative characteristics of the platforms created by government, business and citizens were investigated. The principal conclusions drawn by the authors of the paper are the following ones. The most platforms in Russia are established by governments or citizens and aim at solving urgent social problems and development of interaction between governments and citizens. Companies do not use the potential of crowdsourcing. According to the visit statistics, 5 from 8 platforms are rarely visited. Most of the platforms have a good usability; however they do not provide feedback opportunities. Although the platforms try to employ opportunities provided by social media, they do not use all their benefits.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Olga Demushina
AU  - Valeria Shiryaeva
AU  - Galina Savchenko
PY  - 2019/01
DA  - 2019/01
TI  - Crowdsourcing as a modern management technology used by government, business and society in the context of new industrialization
BT  - Proceedings of the 2nd International Scientific conference on New Industrialization: Global, national, regional dimension (SICNI 2018)
PB  - Atlantis Press
SP  - 332
EP  - 335
SN  - 2352-5398
UR  - https://doi.org/10.2991/sicni-18.2019.67
DO  - 10.2991/sicni-18.2019.67
ID  - Demushina2019/01
ER  -