Integrated Management Analysis of Innovation in a Company

DOI

10.2991/sicni-18.2019.63How to use a DOI?

Keywords

integrated management analysis; innovation performance; company

Abstract

One of the key goals of any company willing to survive and thrive in today's world of transformations is to create and solidify its competitive advantages. The level and effectiveness of innovation in the company largely determines whether the goal is achieved. It is only possible to manage innovation effectively when this activity is viewed as an integral system that pulls together all processes of developing, creating and operating innovative facilities into a single innovation project. In order to manage such projects effectively, appropriate methods, procedures and indicators of management analysis need to be developed and applied. This type of management analysis is of comprehensive nature and includes the analysis of innovation performance, investment analysis, competitor analysis and marketing analysis. The main purpose of such analysis is to provide the managers and owners of the company with full, reliable and quality information about its innovation performance, untapped reserves and opportunities for their mobilization. When designing a system of indicators for integrated management analysis of innovation performance, priority is given to science and technology indicators and those of competitiveness, quality, heuristic and commercial potential of innovations. The results of such analysis could be used for substantiating the choice of alternative innovation projects that meet the criteria of this or that area of analysis; identifying the possibility of applying non-standardized analysis methods when conducting integration procedures and selecting the most successful innovation project; obtaining an overall assessment of innovation performance, trends and development factors.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Svetlana Boronenkova
AU  - Sergey Krylov
PY  - 2019/01
DA  - 2019/01
TI  - Integrated Management Analysis of Innovation in a Company
BT  - Proceedings of the 2nd International Scientific conference on New Industrialization: Global, national, regional dimension (SICNI 2018)
PB  - Atlantis Press
SP  - 311
EP  - 314
SN  - 2352-5398
UR  - https://doi.org/10.2991/sicni-18.2019.63
DO  - 10.2991/sicni-18.2019.63
ID  - Boronenkova2019/01
ER  -