The Ethical Dilemma of Tanbi Culture in New Media Age: A Case Study of Tanbi Internet Drama in China
Available Online December 2016.
- https://doi.org/10.2991/seiem-16.2016.100How to use a DOI?
- Tanbi network drama, usage and satisfaction, conception of sex, characterization, ethical dilemma
- With the help of internet technology, media culture and marketing, the presenting ways of literary works have become more diverse. The network dramas, adapted from boy's love stories, have been widely sought after, which has not only changed the audiences' viewing habits and acceptance criteria of traditional TV series and web TV series, but also updated audiences' cognition about mainstream value system, such as traditional culture, heterosexuality, interpersonal relationships, etc.. From the perspective of media ethics, this paper uses caseÿanalysis andÿinformation analysis methods, interprets the impact of Tanbi culture on the ethical values of mainstream culture in the new media age. Through the comparison of Tanbi culture with traditional culture, we can grasp the value cognition of network drama audience, in order to provide reference to the audiences' mainstream values construction and the development of Tanbi works.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Qianru Wei PY - 2016/12 DA - 2016/12 TI - The Ethical Dilemma of Tanbi Culture in New Media Age: A Case Study of Tanbi Internet Drama in China BT - 2016 International Seminar on Education Innovation and Economic Management (SEIEM 2016) PB - Atlantis Press SP - 390 EP - 392 SN - 2352-5398 UR - https://doi.org/10.2991/seiem-16.2016.100 DO - https://doi.org/10.2991/seiem-16.2016.100 ID - Wei2016/12 ER -