The Effect of Price, Product Quality and Religiosity on Purchasing Behavior of Halal-Labeled Sariayu Beauty Products
Authors
Anton Priyo Nugroho, Fajar Fandi Atmaja, Siti Mutaalimah, Yuli Andriansyah, Siti Achiria
Corresponding Author
Anton Priyo Nugroho
Available Online 8 March 2021.
- DOI
- 10.2991/aebmr.k.210305.062How to use a DOI?
- Keywords
- Cosmetics, Price, Product Quality, Religiosity, Purchasing Behavior
- Abstract
This study aims to analyze the effect of price, product quality and religiosity on the purchasing behavior of halal-labeled Sariayu beauty products. Data collection was done by distributing questionnaires to respondents and sampling using purposive sampling technique to people who have used halal-labeled Sariayu beauty products and are Muslim. The results found that three independent variables: price, product quality and religiosity, simultaneously affecting purchasing behavior of halal-labeled Sariayu beauty products.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Anton Priyo Nugroho AU - Fajar Fandi Atmaja AU - Siti Mutaalimah AU - Yuli Andriansyah AU - Siti Achiria PY - 2021 DA - 2021/03/08 TI - The Effect of Price, Product Quality and Religiosity on Purchasing Behavior of Halal-Labeled Sariayu Beauty Products BT - Proceedings of the 2nd Southeast Asian Academic Forum on Sustainable Development (SEA-AFSID 2018) PB - Atlantis Press SP - 348 EP - 352 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210305.062 DO - 10.2991/aebmr.k.210305.062 ID - Nugroho2021 ER -