The Impact of Halal Label and Social Support on Purchasing Behavior of Imported Instant Noodles

DOI

10.2991/aebmr.k.210305.052How to use a DOI?

Keywords

Imported Instant Noodles, Halal Labels, Social Support, Purchasing Behavior

Abstract

This paper analized impact of halal label and social support on purchasing behavior of imported instant noodles among Indomaret customers. This research used primary data by giving questionnaires to Indomaret customers with 75 respondents. The sampling used a purposive sampling technique. The data analyzed by multiple regression. The results showed that the halal label as a dummy variable did not affect the purchasing behavior of imported instant noodles. While social support has a significant effect on the purchasing behavior of imported instant noodles. Simultaneously, halal labels and social support influence the buying behavior of imported instant noodles.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Anton Priyo Nugroho
AU  - Fajar Fandi Atmaja
AU  - Ilham Itsnanisa Ghilma
AU  - Yuli Andriansyah
AU  - Siti Achiria
PY  - 2021
DA  - 2021/03/08
TI  - The Impact of Halal Label and Social Support on Purchasing Behavior of Imported Instant Noodles
BT  - Proceedings of the 2nd Southeast Asian Academic Forum on Sustainable Development (SEA-AFSID 2018)
PB  - Atlantis Press
SP  - 289
EP  - 291
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210305.052
DO  - 10.2991/aebmr.k.210305.052
ID  - Nugroho2021
ER  -