The Impact of Halal Label and Social Support on Purchasing Behavior of Imported Instant Noodles
- DOI
- 10.2991/aebmr.k.210305.052How to use a DOI?
- Keywords
- Imported Instant Noodles, Halal Labels, Social Support, Purchasing Behavior
- Abstract
This paper analized impact of halal label and social support on purchasing behavior of imported instant noodles among Indomaret customers. This research used primary data by giving questionnaires to Indomaret customers with 75 respondents. The sampling used a purposive sampling technique. The data analyzed by multiple regression. The results showed that the halal label as a dummy variable did not affect the purchasing behavior of imported instant noodles. While social support has a significant effect on the purchasing behavior of imported instant noodles. Simultaneously, halal labels and social support influence the buying behavior of imported instant noodles.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Anton Priyo Nugroho AU - Fajar Fandi Atmaja AU - Ilham Itsnanisa Ghilma AU - Yuli Andriansyah AU - Siti Achiria PY - 2021 DA - 2021/03/08 TI - The Impact of Halal Label and Social Support on Purchasing Behavior of Imported Instant Noodles BT - Proceedings of the 2nd Southeast Asian Academic Forum on Sustainable Development (SEA-AFSID 2018) PB - Atlantis Press SP - 289 EP - 291 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210305.052 DO - 10.2991/aebmr.k.210305.052 ID - Nugroho2021 ER -