The Digital Economy and Its Impact on Consumption in the Regions of Bulgaria
- DOI
- 10.2991/aebmr.k.210710.043How to use a DOI?
- Keywords
- digitalization, technology, economy, tourism industry
- Abstract
Digitalization is the basis for the development of a modern economy, and this process covers all aspects of management, including consumer behavior in the environment. This article discusses the digitalization of the economy in the regions of Bulgaria and focuses on the presentation and analysis of the current data of European and national statistics in connection with digitalization in Bulgaria and describing the important processes and trends in this process. All this is done with an emphasis on the tourism industry as an important part of the service sector and a high share in the formation of the country’s gross domestic product. The analysis of the integration of digital technologies in Bulgaria and the EU, data of online sales, the use of Internet services, online ordering of travel services, digital skills of human resources. The data shows that Bulgaria lags behind in the digitalization of its economy, and this affects consumer behavior, which, in turn, generates mistrust and accumulates negative experiences for various reasons. Despite these negative trends, in the context of a global pandemic, the digitalization of the economy is proving to be an inevitable process, and Bulgarian enterprises and consumers are paying more and more attention to all tools and means of digital supply and consumption.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Olga Mancheva-Ali PY - 2021 DA - 2021/07/14 TI - The Digital Economy and Its Impact on Consumption in the Regions of Bulgaria BT - Proceedings of the 3rd International Conference Spatial Development of Territories (SDT 2020) PB - Atlantis Press SP - 256 EP - 261 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210710.043 DO - 10.2991/aebmr.k.210710.043 ID - Mancheva-Ali2021 ER -