All the articles in this proceedings volume have been presented at 2023 3rd International Conference on Social Development and Media Communication (SDMC 2023) during November 3-5, 2023 in Xishuangbanna, China. These articles have been peer reviewed by the members of the [Scientific Committees and reviewers]...

Former well-established brands that were once popular are gradually declining in today's technological advancements, require innovative thinking for development. Through the case study of "Xinglinchun" herbal tea, brand elements are extracted, brand personality is imbued, an IP image is...

In the mobile Internet era, the combination of new marketing technology and terminal equipment has achieved obvious development and innovation results. This article mainly against digital marketing scenarios, analyzes the integration of virtual technology and new media platforms, and summarizes the characteristics...

With the development of Internet and digital technology, documentary has changed a lot in narrative perspective, language expression and work form. Its contents and forms are more and more popular among young people, and documentaries have gradually become an important bridge connecting traditional culture...

The high-quality development of tourism is not only an important requirement to build tourism into a happy industry, but also a realistic choice based on years of experience in tourism construction, which is of great significance to the people's pursuit of a better life. CiteSpace software is used...

This article attempts to use public sphere theory as a starting point to compare the behavior of the British government in protecting the interests of British business in China in the 19th century with the Chinese government's neglect of the interests of Chinese business in the Philippines. This...

As an important talent support for comprehensively promoting rural revitalization, returning young people are the key subjects for further promoting urban-rural integration and development, and to a certain extent, they contribute to the promotion of high-quality rural development. At present, the return...

Popular science communication, as an essential branch of communication studies, plays an irreplaceable role in enhancing the scientific literacy of the general public. In the new era, short videos have emerged as a novel medium for popular science communication. With their accessibility, engaging and...

This article summarizes the common problems in the process of party organization construction in public institutions, and explores the countermeasures to strengthen the level of grassroots party organization construction. Especially, in-depth exploration and thinking on creating characteristic attraction...

With the ever-accelerating process of globalization, communication and cooperation between China and Britain are becoming more increasingly frequent than ever before. However, cultural differences existing in the two countries inevitably have various impacts on their interactions. It is of paramount...

In the past ten years, the great strategic concept initiative of "The Belt and Road" has entered a stage of high quality development. In order to strengthen cultural exchanges, the international dissemination of Chinese traditional culture has provided new historical opportunities for development....

Algorithmic personalized recommendation has become a consensus, but through the existing literature analysis, as well as the interactive search of "news algorithm", we found that there is another side of algorithmic recommendation: "pseudo-personalized recommendation". From this,...

With the development of hotel and catering industry, reducing the turnover tendency of hotel employees has become an important task in the industry. This paper collects a large number of text comments related to the hotel employees' employment or resignation related to hotel employees' emotional...

With the rapid development of the Internet, more and more people choose to shop online, and online product reviews have become an important reference for consumers when choosing products. However, due to the high time cost of manually writing product reviews, the technology of automatically generating...

This comprehensive article delves into the intricacies of modern brand communication within the dynamic digital landscape. It explores how brands navigate the multifaceted challenges and opportunities presented by SEO, social media, and content marketing to establish meaningful connections with a diverse...

In an era where digital media is pivotal, businesses are weaving it intricately into their PR strategies to elevate brand presence. This article delves into the nuanced integration of social media, influencer collaborations, SEO, and content marketing in brand enhancement. Through a comparative analysis...

This paper examines the pivotal role that media plays in the realm of crisis communication and crisis management. In today's interconnected world, where information is disseminated rapidly, the media serves as both a potent tool and a formidable challenge in managing crises effectively. This study...

The era of big data has arrived, and modern internet technology is becoming increasingly strong, which has brought huge challenges to college English teaching. The role of students in teaching has been strengthened, and the education system has also undergone a certain transformation. The transformation...

Digitalization has become one of the most significant trends experienced by the workforce. However, debates about whether it really benefits the population by offering them with more opportunities, or would exacerbate inequality because of Skill-Biased Technological Change (SBTC) that favours workers...

This paper aims to conduct an in-depth study of the historical evolution, core concepts, influence and challenges of Eastern social thought and philosophy. Eastern social thought has a long history, including the philosophical traditions of India, China, Japan and other regions, covering important areas...

The report to the 20th National Congress of the Communist Party of China proposes to comprehensively promote rural revitalization. At the appeal of the party and the government, with the development of market-oriented economy, the brand awareness of enterprises is constantly enhanced, and brand shaping...

This systematic review investigates news dissemination practices on Weibo and Twitter, highlighting their impact and unique dynamics in user engagement, speed of news spread, and credibility. Through comparative analysis and case studies, the review unveils both platforms as crucial for distributing...

The spirit of Northeast Counter-Japanese United Army is an important aspect of Chinese revolutionary spirit and a concrete embodiment of the Party's initial intention and mission, which always inspires people of all ethnic groups in China to forge ahead bravely. Integrating the spirit of Northeast...

With the development of new media technology and artificial intelligence technology, the communication of contemporary drama, film and television culture has undergone profound changes. This paper studies the impact of the new media environment on contemporary film and television cultural communication....

This paper will discuss in depth the characteristics, applications, challenges and coping strategies of AI (Artificial Intelligence) technology in the field of cultural communication, exemplified by ChatGPT. By analyzing the conceptual connotation and technical characteristics of ChatGPT, we understand...

The purpose is to discuss whether users will like their intelligent recommended content and influence the liking behaviour in the social media environment to provide a reference for future research and practice. Using the Theory of Reasoned Action, the subjects investigated were interviewed to analyze...

This paper, grounded in the context of rural revitalization strategy, conducts an analysis of the current challenges faced by rural development through field visits and research. Synthesizing existing research findings both domestically and internationally on rural revitalization, it summarizes research...

After the steady rise in Internet penetration, the COVID-19 pandemic has prompted a progressive integration of network technology into daily life, with a trend towards studying on video platforms. China's online platform Bilibili is a video portal with a variety of content, including videos on knowledge...

This thesis delves into the application of artificial intelligence in the field of automotive driving, focusing on autonomous driving technologies, advanced driver assistance systems (ADAS), intelligent traffic management, and the challenges and opportunities associated with these technologies. With...

In light of the rapid advancements in mobile internet technology, social media has emerged as a prominent element of new media. Being a representative of the new media landscape, social media platforms have gained immense popularity. Over the years, the role of social media in society has undergone continuous...

In our increasingly interconnected global landscape, this article delves into the pivotal role of media in shaping international communication. It explores how media influences public sentiments and perceptions, the impact of biases in coverage, and the importance of responsible reporting in fostering...

Media arts, as a dynamic and evolving field, play a transformative role in shaping contemporary society. This article explores the profound impact of media arts on culture, communication dynamics, and human creativity. It delves into the democratization of artistic expression through media arts, their...

With the rapid development of the theater industry today, the brand image of the theater has become one of the important factors for consumers to choose the theater, and its brand marketing ability has also become the core element of the competition between theaters. This paper will take the new media...

With the swift evolution of the gaming market, video games have developed into a prominent medium for cultural dissemination. However, current research exhibits limitations in comprehending the elements within games that significantly influence users’ intention to continue to play. Acknowledging this...

This essay aims to explore intersectionality, an indispensable lens for societal analysis, in five contemporary films: "Interstellar," "Ex Machina," "Mad Max: Fury Road," "Ready Player One," and "Inception." These films offer diverse narratives that delve...

Through a national survey, this study adopts the health belief model to examine the impact of health media exposure on the mental health of Chinese college students. Through the administration of questionnaires and subsequent data analysis involving 277 participants, it is discovered that health media...

In the environment of a society full of loneliness, the lonely economy came into being. The interactivity and sociality of emerging interactive advertisements happen to meet the needs of lonely consumers’ desire of social connection. At the same time, consumers can also seek social comfort from interactive...

With the advancement of cultural heritage digitization, the dissemination of Dunhuang art is receiving attention from researchers. This study takes Dunhuang Flying Sky as a starting point, categorizes and explains the symbolic element of Dunhuang Flying Sky in the DIMT model with the wisdom of the Fang...

With the rapid growth of the economy and technology, the increasing popularity of social media has had a significant influence on people's attitudes and behaviors. Among them, Douyin, a short-form video platform launched by ByteDance, a Chinese tech giant, has emerged as one of the most popular...

An emerging technology that has emerged in recent years with the development of computer software and hardware technology. The 3D animation software first establishes a virtual world in the computer, the designer establishes a model and a scene in this virtual 3D world according to the shape and size...

The acquisition of emotional experience plays a critical role as the foundation for cognitive formation. As such, the emphatic mechanism is of significance ontological value in shaping cognitive processes related to strategic communication. This research paper products an analysis of the trends in the...

With the advent of big data era, open science has gradually become the development trend of global scientific research. Under the background of open science, the construction of scientific data ecology has become an important means to promote scientific research and technological innovation. Based on...