Proceedings of the International Conference on Sustainable Collaboration in Business, Technology, Information, and Innovation (SCBTII 2023)

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Domestic Tourists' Intention to Visit on Tolo Wind Turbine Sites: The Impact of Customer Perception of Sustainable Tourism

Authors
Yudistira Bagus Mirhanto1, *, Mustika Sufiati Purwanegara1
1Bandung Institute of Technology, Bandung, Indonesia
*Corresponding author. Email: yudistira_bagus@sbm-itb.ac.id
Corresponding Author
Yudistira Bagus Mirhanto
Available Online 19 November 2023.
DOI
10.2991/978-94-6463-292-7_9How to use a DOI?
Keywords
Customer Perception; Domestic Tourists; Intention to Visit; Sustainable Tourism; Wind Turbine
Abstract

Indonesia’s tourism has significantly developed and rapidly gives new trends of sustainable tourism that brings a large impact. South Sulawesi became Indonesia's first province to develop a renewable energy plant. The concept of sustainable tourism and renewable energy promotes environmental education, the principles of sustainability, and the use of sustainable energy in promoting electricity in the area. However, this significant increase in trend gives us questions of why this thing happened, and what factors influence their behavior on vacation in choosing a sustainable tourism destination as their main tourist destination. Therefore, this research aims to analyze the customer perception of the sustainable tourism concept towards their intention to visit the Tolo Jeneponto wind turbine of sustainable tourism. This study uses mixed-method analysis. In this research, the methodology is combining qualitative and quantitative analysis. The result indicates there are 4 types of customer perception that are related to the tourism aspects. Additionally, these factors that can influence people on visiting this tourism object are the customer perception and the wind turbine itself. Domestic tourists create a customer perception that is based on their satisfaction which influences the intention to visit based on the satisfaction perception. It resulted in the behavioral intention from the experience that they gained. The result of this research can be useful for tourism actors. Since the result will be beneficial for them in creating a marketing program and campaign which will lead to higher customer visits.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Sustainable Collaboration in Business, Technology, Information, and Innovation (SCBTII 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
19 November 2023
ISBN
10.2991/978-94-6463-292-7_9
ISSN
2352-5428
DOI
10.2991/978-94-6463-292-7_9How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yudistira Bagus Mirhanto
AU  - Mustika Sufiati Purwanegara
PY  - 2023
DA  - 2023/11/19
TI  - Domestic Tourists' Intention to Visit on Tolo Wind Turbine Sites: The Impact of Customer Perception of Sustainable Tourism
BT  - Proceedings of the International Conference on Sustainable Collaboration in Business, Technology, Information, and Innovation (SCBTII 2023)
PB  - Atlantis Press
SP  - 128
EP  - 157
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-292-7_9
DO  - 10.2991/978-94-6463-292-7_9
ID  - Mirhanto2023
ER  -