Proceedings of the 2018 International Conference on Sports, Arts, Education and Management Engineering (SAEME 2018)

The Translation Strategy of Foreign Language from the Perspective of Cross-Cultural Pragmatics

Authors
Shanying Fan
Corresponding Author
Shanying Fan
Available Online June 2018.
DOI
10.2991/saeme-18.2018.110How to use a DOI?
Keywords
Culture; pragmatics; translation.
Abstract

In this era of information globalization, publicity translation plays an indelible role in carrying forward traditional Chinese culture and enhancing China's international influence. Foreign publicity translation has a direct impact on China's international image in the world. Therefore, effective publicity translation is particularly important. This paper first describes the basic concepts of transcultural translation in cross-cultural pragmatics, explains the relationship between cross-cultural pragmatics and translation, and then enumerates and illustrates some basic principles that need to be followed in the cross-cultural pragmatics. Finally, some commonly used methods and methods of foreign translation are introduced. In the perspective of cross-cultural pragmatics, the strategy of foreign translation is to guide the conduct of foreign language translation with cross cultural pragmatics as the theoretical basis, and to form a standardized and effective foreign translation.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2018 International Conference on Sports, Arts, Education and Management Engineering (SAEME 2018)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
June 2018
ISBN
978-94-6252-539-9
ISSN
2352-5398
DOI
10.2991/saeme-18.2018.110How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Shanying Fan
PY  - 2018/06
DA  - 2018/06
TI  - The Translation Strategy of Foreign Language from the Perspective of Cross-Cultural Pragmatics
BT  - Proceedings of the 2018 International Conference on Sports, Arts, Education and Management Engineering (SAEME 2018)
PB  - Atlantis Press
SP  - 578
EP  - 582
SN  - 2352-5398
UR  - https://doi.org/10.2991/saeme-18.2018.110
DO  - 10.2991/saeme-18.2018.110
ID  - Fan2018/06
ER  -