Enterprise Strategy Analysis Based on SWOT Analysis
- DOI
- 10.2991/saeme-18.2018.51How to use a DOI?
- Keywords
- SWOT analysis, strategic management, internal environment
- Abstract
With the rapid development of the economy and the continuous deepening of social reforms, enterprises have unprecedented opportunities for development. However, due to the increasing frequency of international exchanges, the competitiveness of the current social market economy is becoming increasingly fierce. If the enterprises want to have an advantage in the market competition, they must constantly increase their core competitiveness, establish a market strategy and achieve their own in-depth reforms in marketing. SWOT analysis can help companies, organizations or certain system to see their strengths, weaknesses, opportunities and threats, and provide reference for their own effective adjustment of resources and positioning, so as to scientifically and reasonably derive the development strategies that are suitable for itself in the current environment. This paper uses the SWOT model to analyze the advantages and disadvantages of the research objective as well as external opportunities and threats. Through the analysis results, we derive the development strategy that is suitable for the research objective, and then integrate advantages and avoid disadvantages to achieve mutual understanding and self-development
- Copyright
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Jiaxing Weng AU - Tingze Liu PY - 2018/06 DA - 2018/06 TI - Enterprise Strategy Analysis Based on SWOT Analysis BT - Proceedings of the 2018 International Conference on Sports, Arts, Education and Management Engineering (SAEME 2018) PB - Atlantis Press SP - 274 EP - 277 SN - 2352-5398 UR - https://doi.org/10.2991/saeme-18.2018.51 DO - 10.2991/saeme-18.2018.51 ID - Weng2018/06 ER -