Research on Customer Perception Value of Delivery O2O Platform Based on PCA-FUZZY

DOI

10.2991/saeme-18.2018.41How to use a DOI?

Keywords

CPV, Fuzzy, PCA, Delivery, O2O.

Abstract

In order to scientifically measure the customer perceived value (CPV) of the Online to Offline (O2O) platform, the CPV indicator system of the delivery O2O platform is constructed from three dimensions which are functional value, service value, and experience value. The various dimensions and indicators are weighted by the principal component analysis (PCA). A fuzzy comprehensive evaluation model of CPV for delivery O2O Platform is constructed. Taking the M platform as an example, it is found that the M platform should focus on the enhancement of customer experience value while maintaining functional value and service value.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Jiali Zhao
PY  - 2018/06
DA  - 2018/06
TI  - Research on Customer Perception Value of Delivery O2O Platform Based on PCA-FUZZY
BT  - Proceedings of the 2018 International Conference on Sports, Arts, Education and Management Engineering (SAEME 2018)
PB  - Atlantis Press
SP  - 226
EP  - 229
SN  - 2352-5398
UR  - https://doi.org/10.2991/saeme-18.2018.41
DO  - 10.2991/saeme-18.2018.41
ID  - Zhao2018/06
ER  -