How Do Online Education Companies Acquire Heterogeneous Innovative Elements? An Open Innovation Theory Perspective

DOI

10.2991/saeme-18.2018.15How to use a DOI?

Keywords

Market competition, heterogeneous elements of innovation, online education companies, the open innovation theor

Abstract

Competition is the eternal theme of the commercial market. A large number of online education companies have been established. Acquiring heterogeneous innovative elements is the foundation for the firms to gain competitive advantages in business. The purpose of the study is to improve the management of innovative activities in online education companies. Following the theory of open innovation, based on the urgent need of online education companies' innovative activities, this paper makes an empirical study on the acquisition of the heterogeneous innovative elements for online education companies in China. The study found that online education companies need to break the organizational boundaries to obtain heterogeneous elements of innovation. This research will help them to acquire heterogeneous innovative resources in a wider space. The typical heterogeneous innovative elements include the differentiated elements of product innovation, the differentiated elements of technological innovation, the differentiated elements of organizational innovation, and the differentiated elements of marketing innovation.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xun Huang
PY  - 2018/06
DA  - 2018/06
TI  - How Do Online Education Companies Acquire Heterogeneous Innovative Elements? An Open Innovation Theory Perspective
BT  - Proceedings of the 2018 International Conference on Sports, Arts, Education and Management Engineering (SAEME 2018)
PB  - Atlantis Press
SP  - 83
EP  - 86
SN  - 2352-5398
UR  - https://doi.org/10.2991/saeme-18.2018.15
DO  - 10.2991/saeme-18.2018.15
ID  - Huang2018/06
ER  -