A Study on the Effect of Financial Media in "Internet +" Environment -- Based on "the Uses and Gratification Theory"

DOI

10.2991/saeme-17.2017.114How to use a DOI?

Keywords

Internet +; financial media; the uses and gratification theory; big data; share.

Abstract

The 21st century, the rapid development of the Internet under the circumstances derived from a new development model, innovation 2.0 under the "Internet +" for the economic and social development into new vitality. Financial media as a set of cultural industries and economic industries in the economic power of life, in the "Internet + cultural creativity" and "Internet + finance" under the dual background showing a new development model, and the uses and gratification theory is based on user position in the theory of communication, in the interactive environment of the Internet which can play a more full of dynamic, but also on the development of financial media and has a greater impact in the communication mode. It requires the communicator to provide more flexible and more real-time characteristics, but also requires to pass psychological quality, values to achieve a higher level of the requirements of the "use", to have a full understanding of the "satisfaction" and have a more objective understanding.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shuang Liu
PY  - 2017/07
DA  - 2017/07
TI  - A Study on the Effect of Financial Media in "Internet +" Environment -- Based on "the Uses and Gratification Theory"
BT  - Proceedings of the 2017 International Conference on Sports, Arts, Education and Management Engineering (SAEME 2017)
PB  - Atlantis Press
SP  - 507
EP  - 511
SN  - 2352-5398
UR  - https://doi.org/10.2991/saeme-17.2017.114
DO  - 10.2991/saeme-17.2017.114
ID  - Liu2017/07
ER  -