Proceedings of the 2017 International Conference on Sports, Arts, Education and Management Engineering (SAEME 2017)

Research on the Trademark Translation from the Perspective of Culture

Authors
Yuhong Wang
Corresponding Author
Yuhong Wang
Available Online July 2017.
DOI
10.2991/saeme-17.2017.72How to use a DOI?
Keywords
trademarks; translation principle; translation methods; intercultural differences.
Abstract

This study focuses on the trademark translation from intercultural perspective. By comparing cultural differences between China and western countries and analyzing a number of successful cases of translation of trademarks some suggested measures are put forward that the translation of trademarks should reflect the merits and the characters of commodities, and the connotation of goods ought to be revealed by various translation strategies.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2017 International Conference on Sports, Arts, Education and Management Engineering (SAEME 2017)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
July 2017
ISBN
978-94-6252-364-7
ISSN
2352-5398
DOI
10.2991/saeme-17.2017.72How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Yuhong Wang
PY  - 2017/07
DA  - 2017/07
TI  - Research on the Trademark Translation from the Perspective of Culture
BT  - Proceedings of the 2017 International Conference on Sports, Arts, Education and Management Engineering (SAEME 2017)
PB  - Atlantis Press
SP  - 321
EP  - 327
SN  - 2352-5398
UR  - https://doi.org/10.2991/saeme-17.2017.72
DO  - 10.2991/saeme-17.2017.72
ID  - Wang2017/07
ER  -