Proceedings of the Pacific-Rim Objective Measurement Symposium (PROMS 2023)

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The Effects of Co-Creation Efforts on Unfavourable Experience and Response Behaviour: A Hybrid of Rasch Measurement and PLS-SEM Analysis

Authors
Nor Irvoni Mohd Ishar1, *
1Arshad Ayub Graduate Business School, Universiti Teknologi MARA, 40450, Shah Alam, Selangor, Malaysia
*Corresponding author. Email: irvoni@uitm.edu.my
Corresponding Author
Nor Irvoni Mohd Ishar
Available Online 22 August 2024.
DOI
10.2991/978-94-6463-494-5_8How to use a DOI?
Keywords
Co-creation effort; MALAYSIA; Rasch Model; Unfavourable Experience
Abstract

This paper aims to verify the constructs validity, and to investigate the relationship between variables understudy by combining the Rasch Measurement Analysis and PLS-SEM approach. A number of 350 self-administered structured questionnaires were distributed to mobile telco subscribers in Klang Valley, Malaysia. Using the hybrid method of data analysis, items were quantitatively examined using WINSTEPS software based on Rasch Model Theorem to ascertain the fitness of items. Then, the PLS-SEM method was used to evaluate convergent and discriminant validity of the reflective model, prior to assessing the structural model. None of the items were omitted from the data set to produce valid logit measures. All four constructs fulfilled the unidimensionality and quality criteria based on Rasch indices. Further, the PLS-SEM analysis confirms and supports all four hypotheses developed for the study.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the Pacific-Rim Objective Measurement Symposium (PROMS 2023)
Series
Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date
22 August 2024
ISBN
978-94-6463-494-5
ISSN
2667-128X
DOI
10.2991/978-94-6463-494-5_8How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Nor Irvoni Mohd Ishar
PY  - 2024
DA  - 2024/08/22
TI  - The Effects of Co-Creation Efforts on Unfavourable Experience and Response Behaviour: A Hybrid of Rasch Measurement and PLS-SEM Analysis
BT  - Proceedings of the Pacific-Rim Objective Measurement Symposium (PROMS 2023)
PB  - Atlantis Press
SP  - 124
EP  - 141
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-494-5_8
DO  - 10.2991/978-94-6463-494-5_8
ID  - Ishar2024
ER  -