Language and Identity: Promoting Dolly's Community Identity through Language Use

DOI

10.2991/prasasti-18.2018.6How to use a DOI?

Keywords

community identity, Dolly community, social changes, social and cultural products, visualization, representation

Abstract

One of several language functions in social communication is expressing an individual’s self, revealing who an individual is or how is his/her possible personality/character. Within wider context, language may also convey a certain community identity. Language becomes a means for community representation. This study focuses on Dolly community changes and its representation and communication by using language and visualization. After Dolly prostitution was closed in 2014, Dolly community has been changing substantively. They are transforming their self from localization area into a thematic home industries tourism destination. These closing and changing entail new identity. Language becomes one of several symbolic resources to convey socio-cultural production of Dolly community. Thus, this study aims to explore language variety used by Dolly local community and are introduced by Dolly supporting stakeholders to communicate and socialize Dolly’s local culture and its new brand by using qualitative method. The data are collected through direct observation, collected pictures/photos, visualization and any symbolic representation and direct communication with Dolly local community. The data show that Dolly’s changes, new image, brand and character are symbolized through Dolly language variety and symbolic representation in several areas. The first is language functional variety representing Dolly’s home industries products. The second is written language variety used to socialize Dolly’s changing character. The third is written messages communicating and informing Dolly’s social and cultural events and communities. The fourth is messages introduced to control Dolly, induce and communicate certain intended character changes. The fifth is visualizations and symbolizations of Dolly’s past identity and remaining symbolic representation depicting Dolly community’s memory on their history. The study indicates that language element variation is community social and cultural products. It emerges as the result of, changes and adapts to community’s social and cultural action.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Adi Suryani
AU  - Soedarso Soedarso
AU  - Setiawan Setiawan
PY  - 2018/08
DA  - 2018/08
TI  - Language and Identity: Promoting Dolly's Community Identity through Language Use
BT  - Proceedings of the Fourth Prasasti International Seminar on Linguistics (Prasasti 2018)
PB  - Atlantis Press
SP  - 35
EP  - 39
SN  - 2352-5398
UR  - https://doi.org/10.2991/prasasti-18.2018.6
DO  - 10.2991/prasasti-18.2018.6
ID  - Suryani2018/08
ER  -