To Explore the Relationship Between Purchase Intentions and Covid-19 Pandemic by Linear Regression on SPSS
- 10.2991/978-94-6463-016-9_3How to use a DOI?
- Organic food; Covid-19 Pandemic; Health Consciousness; Purchase intention
The Covid-19 pandemic has brought various negative influences to people’s life since 2020. However, does the covid-19 have a positive impact on people’s lives? More people are trying to live better, therefore, an increasing number of people are willing to buy organic products. Thus, the paper conducted a research to explore whether the covid-19 pandemic indirectly stimulated people’s willingness to buy organic food. First, the research put forward some hypotheses through previous researches. Next, a questionnaire was designed, and 46 participants were randomly recruited to fill out the questionnaire via the online survey platform. Then the research utilized linear regression on SPSS to test the hypothesis. Finally, the empirical results reflect that health consciousness is positively related to the Covid-19 pandemic, and also the health consciousness has an indirect effect on green food purchase intention through the Covid-19 pandemic. Specifically, many people would like to buy organic food to ensure their health during the pandemic because people are concerned about their health. The research provides important implications for the market dynamics of organic food in the context of the covid-19 pandemic. Future research directions and limitations are also discussed.
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Cite this article
TY - CONF AU - NanJing Wang PY - 2022 DA - 2022/12/07 TI - To Explore the Relationship Between Purchase Intentions and Covid-19 Pandemic by Linear Regression on SPSS BT - Proceedings of the 2022 2nd International Conference on Public Management and Intelligent Society (PMIS 2022) PB - Atlantis Press SP - 14 EP - 21 SN - 2589-4900 UR - https://doi.org/10.2991/978-94-6463-016-9_3 DO - 10.2991/978-94-6463-016-9_3 ID - Wang2022 ER -