To Explore the Relationship Between Purchase Intentions and Covid-19 Pandemic by Linear Regression on SPSS

DOI

10.2991/978-94-6463-016-9_3How to use a DOI?

Keywords

Organic food; Covid-19 Pandemic; Health Consciousness; Purchase intention

Abstract

The Covid-19 pandemic has brought various negative influences to people’s life since 2020. However, does the covid-19 have a positive impact on people’s lives? More people are trying to live better, therefore, an increasing number of people are willing to buy organic products. Thus, the paper conducted a research to explore whether the covid-19 pandemic indirectly stimulated people’s willingness to buy organic food. First, the research put forward some hypotheses through previous researches. Next, a questionnaire was designed, and 46 participants were randomly recruited to fill out the questionnaire via the online survey platform. Then the research utilized linear regression on SPSS to test the hypothesis. Finally, the empirical results reflect that health consciousness is positively related to the Covid-19 pandemic, and also the health consciousness has an indirect effect on green food purchase intention through the Covid-19 pandemic. Specifically, many people would like to buy organic food to ensure their health during the pandemic because people are concerned about their health. The research provides important implications for the market dynamics of organic food in the context of the covid-19 pandemic. Future research directions and limitations are also discussed.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - NanJing Wang
PY  - 2022
DA  - 2022/12/07
TI  - To Explore the Relationship Between Purchase Intentions and Covid-19 Pandemic by Linear Regression on SPSS
BT  - Proceedings of the 2022 2nd International Conference on Public Management and Intelligent Society (PMIS 2022)
PB  - Atlantis Press
SP  - 14
EP  - 21
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-016-9_3
DO  - 10.2991/978-94-6463-016-9_3
ID  - Wang2022
ER  -