Does Customer Loyalty Perception Changed After They Moved to Sharia? A Descriptive Exploratory Study on Sharia Banks in Padang

DOI

10.2991/aebmr.k.201126.075How to use a DOI?

Keywords

Customer Loyalty, Sharia Banking

Abstract

This study aims to answer an important question whether there is a difference of customer loyalty perceptions after becoming a customer in Sharia Bank. Islamic banking system has different characteristics from conventional banks, where they operate based on the essence of syar’i principle that is “profit sharing” as mutual benefit for customers and banks. The sample of this research is 59 people in responding to the tolerance limit of minimum sample size of 30 samples. In understanding the difference of respondent’s loyalty perception, this study uses normality and homogeneity assumption approach by using t-test. Statistically, the results of this study indicate that there is no significant difference from customers who decide to be loyal or not as customers in the sharia banks they choose.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Okki Trinanda
AU  - Tri Rachmat Riski
AU  - Astri Yuza Sari
PY  - 2020
DA  - 2020/11/27
TI  - Does Customer Loyalty Perception Changed After They Moved to Sharia? A Descriptive Exploratory Study on Sharia Banks in Padang
BT  - Proceedings of the 5th Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-5 2020)
PB  - Atlantis Press
SP  - 678
EP  - 685
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201126.075
DO  - 10.2991/aebmr.k.201126.075
ID  - Trinanda2020
ER  -