Improving the Marketing Strategy MSMEs of Cassava Crackers in Muaro Paneh Village Bukit Sundi District Solok Regency

DOI

10.2991/aebmr.k.201126.069How to use a DOI?

Keywords

Marketing Strategic

Abstract

The purpose of my research are (1) Improving the marketing strategy of cassava crackers business actors to continue to increase sales of products produced. (2) Providing knowledge on how to improve the marketing strategy of the resulting sweet cassava cracker products. The method used in this activity is to provide counseling and describe marketing strategies that can be captured by sweet potato cracker entrepreneurs and provide training through integrated guidance to sweet potato crackers entrepreneurs to find marketing strategies that are suitable with the opportunities available.The conclusions that can be obtained are: (1) SMEs can find out about marketing strategies that can be done for increase creative economy to upgrade sale of cassava cracker, and (2) MSMEs can express their creative ideas to market products that are even better in the future.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Whyosi Septrizola
AU  - Faznil Husna S. Rasyad
PY  - 2020
DA  - 2020/11/27
TI  - Improving the Marketing Strategy MSMEs of Cassava Crackers in Muaro Paneh Village Bukit Sundi District Solok Regency
BT  - Proceedings of the 5th Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-5 2020)
PB  - Atlantis Press
SP  - 618
EP  - 621
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201126.069
DO  - 10.2991/aebmr.k.201126.069
ID  - Septrizola2020
ER  -