Proceedings of the 5th Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-5 2020)

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How Customers Continue to Use Digital Innovation on e-Commerce Platforms?

Authors
Astra Prima Budiarti, Awisal Fasyni, Abror
Corresponding Author
Astra Prima Budiarti
Available Online 27 November 2020.
DOI
10.2991/aebmr.k.201126.070How to use a DOI?
Keywords
continuance intention, digital innovation
Abstract

This study describes how the users of e-commerce tend to re-use the platforms in consideration of digital innovation. Several factors that influence the continuity of the user’s intention towards digital innovation in e-commerce platform are described. Primary data were obtained by distributing questionnaires to respondents who meet the criteria. The population of the study are the active users of e-commerce aplication. This study found that several factors, such as perceived system quality, perceived radicalness, expectarion fulfillment, skepticism, slowness of adaptation, social influence, trust, and satisfaction are considered by users to re-use the e-commerce platforms.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 5th Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-5 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
27 November 2020
ISBN
978-94-6239-280-9
ISSN
2352-5428
DOI
10.2991/aebmr.k.201126.070How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Astra Prima Budiarti
AU  - Awisal Fasyni
AU  - Abror
PY  - 2020
DA  - 2020/11/27
TI  - How Customers Continue to Use Digital Innovation on e-Commerce Platforms?
BT  - Proceedings of the 5th Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-5 2020)
PB  - Atlantis Press
SP  - 622
EP  - 627
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201126.070
DO  - 10.2991/aebmr.k.201126.070
ID  - Budiarti2020
ER  -