Effect of Satisfaction, Switching Barrier, and Customer Value on Customers Loyalty of Credit Repeated in BRI Bank of Pangian Batusangkar Branch

DOI

10.2991/aebmr.k.200305.145How to use a DOI?

Keywords

satisfaction, switching barriers, customer value, loyalty

Abstract

This research aims to know how much influence the Satisfaction, Switching Barriers, and Customer Value on customers loyalty of credit repeatin BRI Bank Pangian Batusangkar Branch. The number of respondents that will be investigated is 214 customers and they are customers who repeat their credit in the BRI Bank Pangian. The method of collecting data through surveys and distributing questionnaires, which have been tested for validity and reliability. Data analysis techniques used multiple regression analysis. From the results of multiple regression analysis shows that Satisfaction, Switching Barriers, and Customer Value have a partial effect on customer loyalty. Therefore the company must be able to increase satisfaction, switching barriers and customer value, so that it can generate loyalty as high as high.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Novia Sari
AU  - Idris
AU  - Dina Patrisia
PY  - 2020
DA  - 2020/03/10
TI  - Effect of Satisfaction, Switching Barrier, and Customer Value on Customers Loyalty of Credit Repeated in BRI Bank of Pangian Batusangkar Branch
BT  - Proceedings of the 4th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2019)
PB  - Atlantis Press
SP  - 782
EP  - 787
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200305.145
DO  - 10.2991/aebmr.k.200305.145
ID  - Sari2020
ER  -